Design-led. It’s a beacon for every aspect of our brand, and supporting that with stylish presentation on the part of our hotel team members is an important element. That’s why we’re excited to partner with Timo Weiland, a fresh and innovative fashion design team, to create a unique new look for the Crowne Plaza® brand’s hotel uniforms.
As a part of the Crowne Plaza Accelerate initiative, we’re partnered with innovative lifestyle brand Timo Weiland and Cintas to provide a brand-new take on the Crowne Plaza brand’s hotel uniforms. Timo joined the Crowne Plaza team, consulting as Americas Style Director, and will lead the uniform redesign process from ideation to creation. To ensure the highest production quality for MOMENTUM, the team engaged Cintas, the world’s largest supplier of hotel uniforms to manufacture the collection. This Crowne Plaza collaboration resulted in a final collection that is fit for the runway but engineered for the workday. Creative Director Caroline Bartek from the Cintas fashion design team augmented the project by applying her years of experience designing employee apparel. Our uniform design is a visible example of Crowne Plaza’s steady evolution toward becoming a design-led brand, and our new partnership promises to deliver in a big way.
Momentum is a beautiful thing
Our new uniform line is named “Momentum.” It represents our brand’s commitment to being design-led and the momentum the Crowne Plaza brand is building. The Momentum line is a critical part of creating a fresh new guest experience.
Have you heard of the Timo Weiland brand? You will.
Built around the ethos of “clothes to live in,” Timo Weiland’s collections are inspired by the multifaceted lifestyles of the designers and those around them. Drawing from a love of music, travel and contemporary culture, it presents an updated take on classic American sensibilities. Known for eclectic combinations of fabrics and detailing, the collections focus on quality and wearability, while injecting touches of the designers’ distinct brand of playfulness. It’s modern prep meets streetwear, with a touch of romance.
Timo Weiland’s modern take and fresh energy strongly align with the blended lifestyle of today’s business traveler, and the brand’s understanding of functionality, quality and wearability make it the right partner to drive the Crowne Plaza brand uniform design. Crowne Plaza’s new design partnership is a development to watch, and we can’t wait to show the results.