Last year we announced IHG’s $200 million investment in the Crowne Plaza® brand, with a 2017 marketing campaign as just one part of the Accelerate program. Today, the marketing campaign is finally here—called “We’re all business, mostly”.
At Crowne Plaza, we know work has changed. And with it, our guests have changed, too. In today’s world, work is more digital, flexible, mobile and connected. The line between work and life continues to blur—and with this change, our guests need a hotel that enables a successful work and life blend. And that’s what Crowne Plaza does—because we’re all business, mostly.
Check out the campaign video below. As you’ll see, it’s all about our guest, and how Crowne Plaza enables them to do all the things they do—whether that’s having a business meeting, enjoying a bit of downtime, or even squeezing in time for some one-wheel boarding!
Keep your ears and eyes out for the campaign—you can see the video and more on TV, social media and beyond.