Bringing the innovation.

Crowne Plaza® Accelerate drives meaningful innovations that are making a difference to the guest experience. Learn more below and see a 360 view of select initiatives here.

Food & Beverage and Service

We enhanced our food and beverage and service offerings. We have introduced a comprehensive food and beverage program, including a new breakfast program, which invites guests to Power Up their mornings. In addition, we are rolling out a new service style, Dare to Connect, designed to enable our hotel team members to make personal connections with guests to better meet the evolving needs of today’s modern business traveler. We view our guests as people, not transactions, and want to bring humanity to business travel.

Plaza Workspace

As business travelers become less tethered to old rules, they’re becoming more attracted to the freedom that “third spaces” can deliver. Crowne Plaza is the first hotel brand to bring this powerful idea to life—with Plaza Workspace.

Intuitively designed and embedded with technology, Plaza Workspace is built specifically for the way people instinctively want to work and be social. A variety of uniquely collaborative spaces make Plaza Workspace innovative and extremely adaptable, and on-demand features like ample charging options; fast, free Wi-Fi connectivity; and electronic ordering make it incredibly productive. With the all-new Plaza Workspace, the public space has come of age. And only one hotel brand has it.

Global Design Philosophy – New Modern Design

New Modern is our design philosophy and aspirational style. New Modern is purposeful, contemporary and inspiring. Currently we have more than 7,300 New Modern rooms across the estate either complete or forecasted.

Purposeful. The strategy we use to ensure a seamless guest experience. Every piece of design is purposeful…enabling guests to do what they need to do.

Contemporary. The aesthetic foundation that keeps the brand current and competitive.

Inspiring. The intuitive and adaptive blend of business, hotel environment and service culture.

WorkLife Room

Modern business travelers have a style all their own. They work hard and they blend work with personal activities often. The WorkLife Room is designed to help them unleash their productivity and make them feel as if they’re in a space that fits their blended lifestyle.

This is real innovation designed completely around the needs of modern travelers who desire seamless transition between work and leisure.

Our Exclusive Uniform Collection: Momentum

MOMENTUM by Timo Weiland for Crowne Plaza, our uniform collection developed in partnership with Cintas, made its official debut during fall 2016 New York Fashion Week, and has been distributed to more than 20,000 hotel team members. It represents our brand’s commitment to being design-led and the momentum the Crowne Plaza brand is building. The uniforms are a critical part of creating a fresh new guest experience and delivering an excellent first impression.


At Crowne Plaza, we know what’s on the line when planning a productive meeting. Our Meeting Directors are specially-trained by Meeting Professionals International and will see that your meeting runs smoothly from start to finish.

Our advanced technology and updated design will elevate your meeting experience and leave your attendees inspired.

Our flexible spaces and variety of catering options can be customized to fit the goals of your meeting, and daily budget debriefs will ensure you stay on target.