Posts in In the Media

Crowne Plaza Snags Grand Winner Award at MAX Awards

March 7th, 2018 Posted by In the Media 0 comments on “Crowne Plaza Snags Grand Winner Award at MAX Awards”

On February 22, 2018, the Crowne Plaza brand was named the Marketing Awards for Excellence’s Grand Winner for the Plaza Workspace concept, which launched in June 2016 and created a new idea of what it means to work on the road for hotel guests. According to the organization, the MAX Awards (Marketing Awards for Excellence) “recognizes the creative genius of marketers and marketing in Georgia. Presented by Robinson’s Department of Marketing and the Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia. The awards honor the best in new products, services and ways to market developed in a designated calendar year. Entries are judged on the criteria of innovation, great marketing support, and marketplace success.” We’re proud to accept this award and look forward to future innovation within our brand and beyond. Read more about the win here and watch Crowne Plaza’s Carol Hoeller accept the award.

In Hotel Management

October 5th, 2017 Posted by In the Media 0 comments on “In Hotel Management”

Agile has transformed the way IHG handles complex, detail-driven projects. Originally created for computer software, this production process helped the Crowne Plaza Accelerate team reach the point to unveil what IHG’s VP of full-service hotels, Eric Lent, calls a “fully procured negotiated solution” to its Owners Association on time. Read more about the streamlined Agile process on Hotel Management.

In USA Today

October 5th, 2017 Posted by In the Media 0 comments on “In USA Today”

As part of the Crowne Plaza Accelerate program, we announced our collaboration with Timo Weiland to create the “Momentum by Timo Weiland” fashion collection for our employees. Including pieces for both men and women of many different job types, the uniforms showcase a modern, upscale feel that echoes our redesigned interiors. In September, we held a special fashion show highlighting the new line, featuring employees of our hotels. See more images on USA Today or learn more from us here.

The Studio

In Huffington Post

July 7th, 2017 Posted by In the Media 0 comments on “In Huffington Post”

It may be new, but our Plaza Workspace pilot is already making waves. Shown off in the Crowne Plaza Palo Alto in California’s Silicon Valley (the focus of the article), the pilot is among several significant changes that accompany Crowne Plaza Accelerate. “We’re re-inventing the brand,” Eric Lent, IHG’s vice president for full-service hotels and food and beverage solutions, told the Huffington Post. “This is a way for our guests to be more productive.” Read more about the exciting, upcoming changes observed by contributor Christopher Elliott.

In MediaPost

March 24th, 2017 Posted by In the Media 0 comments on “In MediaPost”

Crowne Plaza’s renewed focus on the modern business traveler is resonating in the media after the launch of our new campaign. As Eric Lent,VP, Holiday Inn and Crowne Plaza, The Americas says; “We are truly driving a transformation of the brand” – and people are taking notice. Read More about the new campaign and check-out the brand’s new commercial spot in MediaPost.

 

In Wall Street Journal | Smartbrief

February 22nd, 2017 Posted by In the Media 0 comments on “In Wall Street Journal | Smartbrief”

With exciting new additions like the Plaza Workspace flexible meetings spaces and the WorkLife room, it’s no surprise that Crowne Plaza was featured in a hospitality trend report from Wall Street Journal/Smartbrief. Learn more about these key components of the Accelerate program with insights from IHG’s Eric Lent, VP, Americas.

Click here to download the report and read about Crowne Plaza on pages 6-7.

In USA Today

September 30th, 2016 Posted by In the Media 0 comments on “In USA Today”

Crowne Plaza launched a uniform collection for the brand’s hotel teams in partnership with the designers of the Timo Weiland brand. In September 2016, USA Today shared an exclusive look at the sketches for the new line. Read the article below to learn more about the partnership.

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In Women’s Wear Daily

September 30th, 2016 Posted by In the Media 0 comments on “In Women’s Wear Daily”

The fashion community is buzzing about the Timo Weiland brand’s new role as Crowne Plaza Americas Style Director. Check out this article from Women’s Wear Daily sharing the announcement to learn more.

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In Condé Nast Traveler

September 29th, 2016 Posted by In the Media 0 comments on “In Condé Nast Traveler”

The Crowne Plaza brand’s partnership with lifestyle and design team Timo Weiland is getting noticed. In September 2016, Condé Nast Traveler published an article about the new partnership and line of hotel team uniforms for the brand. You can read the article here and learn more about this exciting new development from the brand.

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We’re Number One

August 28th, 2016 Posted by In the Media 0 comments on “We’re Number One”

Maybe a little drumroll is in order, but we can’t wait to say it. Business Travel News (BTN) readers have voted Crowne Plaza® their NUMBER ONE choice in upscale hotels in the 2016 Annual Reader Survey. That’s a big deal, and it’s all because of our continuing focus on improving the guest experience and answering travelers’ needs in new ways.