Beginning in 2016, the multi-year Crowne Plaza Accelerate program was launched to transform the brand in the Americas region (U.S., Canada, Mexico, Latin America and the Caribbean)

Accelerate Ahead, the next phase of the Crowne Plaza brand transformation, officially launched in the summer of 2019. Now that we’ve laid the foundation by addressing the basics, we’re moving to the next phase with Accelerate Ahead. Our goal to be the most loved business-class hotel globally is aligned with three areas of focus:
Accelerating Revenue
Driving
commercial
success, delivering world-class sales, improving rates with revenue management and refining our marketing.
Accelerating Guest Experience
Enhancing the overall guest experience by elevating core components like Bedding, Restaurants & Bars, and Service. We also plan to continue to drive expanded roll-out of the patented WorkLife room and Plaza Workspace. In addition, our innovation in Meetings & Events will differentiate Crowne Plaza and will help drive more valuable business to our hotels.
Accelerating Brand Value
Continue to secure Crowne Plaza hotels in great locations in top-tier markets.