Over the next three years, IHG will invest $200 million in the Crowne Plaza properties in the Americas region. This massive investment will be used for new hotel innovations and marketing, promising to help our brand challenge the industry status quo and deliver a unique experience to our guests.
Accelerate is a three-year initiative created to place Crowne Plaza at the forefront of the way modern business travelers want to do business—without constraints. It’s all about making business travel work for a new mindset.
IHG’s new investment in the Crowne Plaza brand represents our organization’s passion for this brand and what it can provide in a crowded hotel marketplace. It included the launch of a new 2017 marketing campaign designed to reach the hearts and minds of modern business travelers.
Watch for distinctive, meaningful innovations that feature sophisticated design and modern amenities that deliver better experiences for our guests. These include the WorkLife Room—the Crowne Plaza brand’s guest room of the future. It turns the traditional guest room on its head, enabling seamless productivity and creating more space to work, socialize and rest.
Expect a continued commitment to brand excellence. The Crowne Plaza brand has grown overall guest satisfaction twice as fast as the upscale segment and will maintain this focus by providing additional resources to ensure every Crowne Plaza hotel consistently delivers at the highest level.